Strategic intent

Strategic intent

  • To be the leading sugar and downstream products operation in Africa, an increasing global supplier and a world-class organisation
  • To be the lowest-cost producer in every country in which it operates and among the lowest-cost producers in the world
  • To optimise the return on every stick of cane by adding value to its core commodity products – fibre, sugar and molasses. It will focus on its core business and develop material niche operations which add value
  • To provide a safe working environment for all employees, contractors and stakeholders
  • To be the market leader, meeting and proactively anticipating customer needs
  • To increase profits in real terms on a sustainable basis and maximise the return on capital employed through cost leadership, the use of innovative technology and the participation of all of its employees
  • To be a moral, performance-focused organisation that people are proud to work for, where they are challenged to “go the extra mile”, feel they can make a difference and know that good performance is recognised
  • To be welcomed in the communities in which it operates because of what it does, how well it does it and be accepted as a progressive company by all communities; aligning strategies to meet changing circumstances in the various countries in which the group operates
  • To be cognisant of the rural locations of the group’s operations and the impact that it has on job creation and poverty alleviation in such areas

Goals and objectives

Primary objectives

  • To achieve sustainable, balanced and integrated economic, social and environmental performance
  • To provide all employees with a working environment that is safe and without risk to their health

Growth

  • To expand the group’s sugar and cane production profitably
  • To consolidate and improve the profitability of downstream products and develop new applications where appropriate
  • To maximise usage of bagasse and biomass to generate electricity for own operations and to supply power into national grids
  • To seek new opportunities for sugar and downstream products nationally and internationally

Profitability

  • To achieve a competitive rate of return on shareholders’ funds and increase profits on an ongoing basis in real terms
  • To maintain a distribution/dividend cover of at least two times

Asset management

  • To manage investments in fixed assets and working capital so as to achieve the most efficient usage of funds employed, with the objective of not exceeding gearing of 40% over the long term and achieving an interest cover of not less than five times

Product development

  • To be proactive in identifying the needs of customers
  • To consistently deliver quality products and services to customers
  • To undertake research and development to improve returns, and develop new products and applications, from its core commodity products using every stick of cane

Human resources

  • To promote the ongoing development of all employees in order that they reach their maximum level of competence and participate fully in achieving the group’s objectives
  • To offer equal opportunity to all employees

Corporate governance

  • To ensure that the company is managed in an efficient, accountable, responsible, transparent and ethical manner
  • To be socially responsible, and maintain and develop appropriate ethical, environmental and risk management standards as an integral part of the business
  • To take cognisance of all stakeholders’ interests in the group’s business