Strategic intent
- To be the leading sugar and downstream products operation in Africa, an increasing global supplier and a world-class organisation
- To be the lowest-cost producer in every country in which it operates and among the lowest-cost producers in the world
- To optimise the return on every stick of cane by adding value to its core commodity products – fibre, sugar and molasses. It will focus on its core business and develop material niche operations which add value
- To provide a safe working environment for all employees, contractors and stakeholders
- To be the market leader, meeting and proactively anticipating customer needs
- To increase profits in real terms on a sustainable basis and maximise the return on capital employed through cost leadership, the use of innovative technology and the participation of all of its employees
- To be a moral, performance-focused organisation that people are proud to work for, where they are challenged to “go the extra mile”, feel they can make a difference and know that good performance is recognised
- To be welcomed in the communities in which it operates because of what it does, how well it does it and be accepted as a progressive company by all communities; aligning strategies to meet changing circumstances in the various countries in which the group operates
- To be cognisant of the rural locations of the group’s operations and the impact that it has on job creation and poverty alleviation in such areas